Successful integration and application of augmented and virtual reality technologies from beginning design through manufacturing are a key to creating significant cost savings, and reducing time to market. Unlike other events, the SAE 2016 Augmented and Virtual Reality Technologies Symposium brings augmented reality and virtual reality technologies together to demonstrate their complementary nature. This popular event will provide critical knowledge and user experience on practical application in both the design room as well as on the shop floor. Attendees will hear business cases and value propositions for utilizing the technology.