9:00-10:00 Professor Chang Chenguang (SYSU): Systemic Functional Linguistics and discourse analysis 10:20-11:50 Professor Eija Ventola (Aalto University): Discourse analytical, multimodal and cultural issues: examples from traditional and multimodal internet advertising 3:00-4:15 Professor Wendy Bowcher (SYSU): Context of Situation in Systemic Functional Linguistics 4:30-5:30 Professor Huang Guowen (SYSU): Searching for Metafunctional Equivalence in translation studies