This workshop provides a forum for researchers and practitioners to share novel and groundbreaking results on socially-aware multimedia. With special emphasis on innovative directions and on brave ideas, the final goal is to recognize an emergent inter-disciplinary area at the conjunction of multimedia research, social science, and human-computer interaction. In particular, we are interested in papers that focus on multimedia systems and applications, accounting for social interaction theories, metrics, and methodologies. We acknowledge the inter-disciplinary nature of the workshop, and encourage participation from different research disciplines such as multimedia information retrieval, systems, and applications.