It is our pleasure to invite you to the 21st Soft Magnetic Materials Conference, to be held from September 1st to 4th, 2013 in Budapest, Hungary. This conference is being organized by the Wigner Research Centre for Physics of Hungarian Academy of Sciences. This unique 3 day international event will provide a platform for discussion and learning about international breakthrough developments in the field of soft magnetic materials. The conference aims to provide many interesting perspectives on how science and technology of soft magnetic materials are changing rapidly, thereby providing new opportunities and challenges to the scientists and the industry.