Today’s global marketplace is truly fast-changing. The rising middle class in emerging markets, disruptive technological breakthroughs, new real-time consumer insights facilitated by big data analytics, changing consumer habits and preferences, growth in international commerce and the relevant concerns over national trade policies, renewed ethical concerns about consumer privacy, and the tools through which companies operate, market, connect with and build relationships with their customers. In addition, the rate of change drives companies to continually evaluate and adapt their marketing strategies and structures to remain competitive. Taking into account these current affairs, this conference focuses on exploring the marketing opportunities and challenges that exist in this fast-changing landscape. The location for the conference is Vancouver, a city recognized for its vibrant global character and diverse population. It provides the ideal backdrop to bring marketing scholars together to discuss these important issues.[JM1]
The program is managed by the conference chairs and the following track chairs under the direction of the AMS VP-Programs (Brad Carlson).
Track Chairs
Advertising and IMC
Douglas West
King's College London, UK
douglas.west@kcl.ac.uk
Gerard Prendergast
Hong Kong Baptist University, Hong Kong
gerard@hkbu.edu.hk
B2B Marketing and Supply Chain Management
Jennifer A. Espinosa
Rowan University, USA
espinosaj@rowan.edu
Robert E. Hooker
University of South Florida, USA
rhooker@usf.edu
Iana Lukina
University of South Florida, USA
ianalukina@usf.edu
Big Data and Marketing Analytics
Prokriti Mukherji
King's College London, UK
prokriti.mukherji@kcl.ac.uk
Sergio Davalos
University of Washington Tacoma, USA
sergiod@uw.edu
Brand Management
Cleopatra Veloutsou
University of Glasgow, UK
Cleopatra.Veloutsou@glasgow.ac.uk
Fabien Pecot
University of York, UK
fabien.pecot@york.ac.uk
Consumer Behavior
Jean-Luc Herrmann
University of Lorraine, France
jean-luc.herrmann@univ-lorraine.fr
Claas Christian Germelmann
University of Bayreuth, Germany
c.c.germelmann@uni-bayreuth.de
Digital and Social Media Marketing
Janna Parker
James Madison University, USA
parke4jm@jmu.edu
Debra Zahay
St. Edward's University, USA
dblatz@stedwards.edu
Kirk Plangger
King's College London, UK
kirk.plangger@kcl.ac.uk
Ethics, Sustainability and CSR
Pinar Kekec
University of Nebraska Lincoln, USA
pnrkkc@gmail.com
Yanhui Zhao
University of Nebraska Omaha, USA
Yzhao2@unomaha.edu
Innovations and New Product Development
Narongsak (Tek) Thongpapanl
Brock University, Canada
NThongpa@brocku.ca
Adam Mills
Loyola University New Orleans, USA
ajmills@loyno.edu
International Marketing
Tarek Mady
University of Prince Edward Island, Canada
tmady@upei.ca
Arne Baruca
Texas A&M San Antonio, USA
Arne.Baruca@tamusa.edu
Marketing Pedagogy and Education
Varsha Jain
MICA, India
varsha@micamail.in
Subhadip Roy
Indian Institute of Management Udaipur, India
subhadip1@gmail.com
Marketing Strategy
H. Erkan Ozkaya
California State Polytechnic University Pomona, USA
ozkaya@cpp.edu
Martin Heinberg
University of Leeds, UK
M.Heinberg@leeds.ac.uk
Non-profit Marketing and Public Policy
Christopher Hopkins
Auburn University, USA
cdh0059@auburn.edu
Karen Hopkins
Auburn University, USA
khh0011@auburn.edu
Personal Selling and Sales Management
Blake A. Runnalls
University of Nebraska Lincoln, USA
Brunnalls2@unl.edu
Wyatt Schrock
Michigan State University, USA
SchrockW@msu.edu
Research Methods
M. Billur Akdeniz
University of New Hampshire, USA
billur.akdeniz@unh.edu
Ashwin Malshe
University of Texas San Antonio, USA
ashwin.malshe@utsa.edu
Retailing and Pricing
K. Sivakumar
Lehigh University, USA
k.sivakumar@lehigh.edu
S.P. Raj
Syracuse University, USA
spraj@syr.edu
Sensory Marketing
Nina Krey
Rowan University, USA
krey@rowan.edu
Lauren M. Brewer
University of Texas Arlington, USA
lauren.brewer@uta.edu
Services Marketing
Nicholas Paparoidamis
NEOMA Business School, France
nicholas.paparoidamis@neoma-bs.fr
Achilleas Boukis
University of Sussex, UK
A.Boukis@sussex.ac.uk
Sports and Entertainment Marketing
Gregory Rose
University of Washington Tacoma, USA
rosegm@uw.edu
Vassilis Dalakas
California State University San Marcos, USA
vdalakas@csusm.edu
Wine and Tourism Marketing
Drew Martin
University of South Carolina, USA
martin11@mailbox.sc.edu
Ulrich Orth
Kiel University, Germany
uorth@ae.uni-kiel.de
Doctoral Colloquium
John B. Ford
Old Dominion University, USA
jbford@odu.edu
Mathieu Kacha
University of Lorraine, France
mathieukacha@gmail.com
Mary Kay Inc. Doctoral Dissertation Competition
Rajshekar Agnihotri
Iowa State University, USA
rsagni@gmail.com
Ritesh Saini
University of Texas Arlington, USA
saini@uta.edu
Special Session Submissions
Altaf Merchant
University of Washington Tacoma, USA
altafm@uw.edu
Jeannette A. Mena
University of South Florida, USA
mena@usf.edu
All questions about the appropriateness of a topic or the status of a submission should be addressed to the track chair of the track to which you submit the paper too. The list of track chairs can be found below.
Full paper submissions should not exceed 12 single-spaced pages or 7,000 words, whichever is less (Times New Roman 12 pt. font, 1 inch margins, see www.ams-web.org’s “help” tab for detailed formatting information) in total length, including all exhibits and references. Be sure to include the title information with each submission but do not include a title page with author identification in the submitted document file. The name of the paper, names and affiliations of each author, and complete contact information for the corresponding author(s) (address, e-mail address, phone) will be requested. Please be sure to spell all author names correctly. Misspelled names create problems in creating the program and effective communication. It is against AMS policy to submit the same paper or special session proposal to multiple tracks. Manuscripts will be double blind reviewed. Only papers submitted as full papers can be published in the proceedings as full papers. A full paper may also be published as a one-page abstract.
Structured abstracts submissions should not exceed 4 single-spaced pages following the guidelines at www.ams-web.org’s “help” page. A sample structured abstract is linked on the author submission guidelines at www.ams-web.org’s help page. Structured abstract’s accepted for presentation are published as one-page abstract in the Proceedings.
Special session/panel proposals can be submitted through the conference management system to the special session submissions track. Proposals should contain a 50-word bio of each speaker, a one-page description of the session, and a one-page description of each presentation. If the special session contains individual presentations, each with its own unique “talk” title, then each presentation should be entered into the system separately with a unique identifier in the title tying it back to the special session. In other words, if the special session is about “Fun at AMS,” individual “talks” would have a title like: “Fun at AMS: How to Network Professionally at Receptions.” Please contact one of the special session submission co-chairs prior to uploading a proposal submission. Special session/panel proposals will be reviewed, and those rated as highest quality and most in keeping with the conference theme will be accepted for presentation. The program team welcomes all ideas for presentations, workshops, or other sessions that may be of interest to the AMS Fellows. Please contact the appropriate track chairs with your ideas.
05月29日
2019
05月31日
2019
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