The seminar is intended for Ph.D. students and young scholars interested in the implementation of rigorous methods and techniques in marketing. Students and scholars participating at the seminar

• will be introduced to the model building process and be exposed to its most important steps, including specification, estimation, hypothesis testing and validation

• will be trained in designing and testing descriptive, predictive and normative models

• will be presented real case illustrations of the Marketing Science approach, all borrowed from the faculty’s most recent field experience

• will be exposed to time series analysis