India's North East has long been neglected in terms of both economic and social development. This is despite the richness of natural resources in the region, presenting a huge opportunity for investment, and growth of enterprises in the region.
The region comprises of eight states: Arunachal Pradesh, Manipur, Meghalaya, Mizoram, Nagaland, Sikkim, Tripura and Assam. All the eight states have different developmental prospects and resources to support their efforts in contributing to the regional as well as national economy.
A critical appraisal of the key economic indicators along with a detailed sketch of the individual strengths of these states is necessary to achieve a holistic framework to target growth in the region (PwC).
It is in this context that this conference is being organized. The objective of the conference is to draw out strategies for “Promoting Business Opportunities for the North-East India”. In addition to paper presentations, the conference would have an half a day workshop to draw out an action plan for the region.
The conference invites policy makers, researchers and practitioners to present their understanding on how business opportunities could be promoted in the North Eastern states of India. Some of the Areas important for North East include:
Entrepreneurship marketing
Sales and distribution of SMEs
Tourism, Agriculture, Sports Marketing
Marketing outside of NE
Connecting to international markets
Importance of technology in marketplace
Socio Economic Development of NE
Understanding cross-cultural Issues in the design and Implementation of marketing/business strategy in NE
Enhancing and strengthening Products/Services and Brands of NE
11月14日
2017
11月16日
2017
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