活动简介
With the advancement in social media marketing techniques in developed nations and the introduction of social media marketing in emerging economies, researchers are grappling with the profound impact of the rapid evolving social media on the transformation of all branches of marketing, from brand building to its impact in shaping consumer perceptions and communications. In line with this trend, the International Conference social media marketing (ICSMM’17) aims to provide an international platform that allows practitioner and academic researchers respectively to share and discuss their latest research, ideas, and survey reports in the theoretical and practical areas regarding all aspects of Social media marketing.
Prospective authors, marketers, industry leaders are welcome to submit their full practitioner articles or academic research papers for oral presentations and publication in an intentional journal and conference proceedings. All submissions to the conference will go through blind review processes. ICSMM’17 looks forward in hosting you.
征稿信息
重要日期
征稿范围
ICSMM’17, the only global platform that brings academic and practitioners on social media marketing under one roof calls for quality state of the art papers for non-publishing oral presentation and publishing oral presentation respectively, focusing but not limited to the following topics:
- Cost-Effective Ways to Create Content and New Content
- Strategies and tactics in social media marketing
- Social Media Marketing Tools
- Establishing CRM on Social Media
- Social Media Marketing Ethics
- Brand Equity and Social Media Marketing
- Promotion and Social Media Marketing
- Social Media Marketing Platforms Yesterday Today and Tomorrow
- Analyzing social media marketing what works and what does not
- The social media marketing funnel
- Entrepreneurial social marketing
- Buying Behavior in the social media
- The role of artificial intelligence in Social Media marketing
- Employee engagement in social media marketing
- Social Customer Services
- Developing a loyal social media relationship
- Brand Journalism
- Social Media Marketing management
- Social Media Marketing collaborations.
- Digital marketing plan.
- Traditional vs Social Media Marketing
- Social Media Marketing Mix.
- The Social Media Players.
- Legal Issues In Social Media Marketing
- Search Engine Optimization
- Social Media Database
- Other Topics on Social Media Marketing
全部留言
重要日期
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会议日期
08月21日
2017
至08月22日
2017
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05月15日 2017
初稿截稿日期
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08月22日 2017
注册截止日期
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