2017 iCatse Conference on Marketing Science

活动简介

Welcome to iCatse International Conference on Marketing Science. ICMS2017 will be held on September 25th-28th, 2017 in Seoul, Korea.
ICMS seeks contributions presenting novel research results in all aspects of Marketing Science and Applications. Submitted papers will be peer reviewed and the accepted papers will be published in IEEE Xplore which will be submitted to EI, ISI, and Scopus to be indexed. Furthermore, the selected papers will be published in the special issues of prestigious international journals after further revision.

征稿信息

重要日期

2017-05-15

初稿截稿日期

2017-06-21

初稿录用日期

2017-07-10

终稿截稿日期

征稿范围

Track 1. Advertising

Institutional Advertising; Product Advertising; Promotion; Promotional Mix; Publicity; PR

Track 2. Mobile & Digital Marketing

Mobile Commerce, Social Commerce, Social Media, Content Marketing, Digital Marketing Strategy, Online Promotion, Online Consumer Behavior, Location Based Service

Track 3. Pricing

Pricing Strategies, Pricing Objectives, Determinant of Price, Legality and Ethics

Track 4. International Marketing

Global Marketing, Multinational Firms, Cultural Aspects

Track 5. Consumer Behavior & Decision Making

Consumer Decision-Making Process, Consumers Buying Decisions, Consumer Involvement, Consumer Psychology, Consumer Search & Consideration

Track 6. Marketing Strategy

Target Market, Competitive Advantage, Strategic Directions, Strategy Theories. Marketing Mix, Marketing Plan, Game Theory

Track 7. Retailing

Retailing Strategies; Retail Operations; Internationalization of Retailing; Franchising; Non-store Retailing; New Developments in Retailing

Track 8. Brand Marketing

Information Branding, Branding strategies, Trademarks, Brand Management, Brand Diversity.

Track 9: Marketing Ethics

Ethical Behavior, Corporate Social Responsibility (CSR), Cause-Related Marketing

Track 10: Sales

Selling Strategies, Sales Metrics, Integrating Sales, Professional Selling, Customer Relationships,

Track 11: Sensory Marketing

Sensorial Strategies, Sensorial Marketing, Branding with Sensorial Aspects

Track 12: B2B/ B2C/ B2P Marketing

Industrial Marketing Management, Business Models, Advertising Theories of B2B/ B2C/ B2P, International Markets and E-commerce

Track 13: Green Marketing

Green Marketing Management, The Green Consumer, Practical Challenge of Greening the market mix, Eco- Performance

作者指南

Prospective authors are invited to submit high-quality original technical papers reporting original research of theoretical or applied nature for presentation at the conference and publication in the ICMS2017 Proceedings. All submitted papers will be peer-reviewed. The manuscripts must be prepared in English, following the Manuscript Templates for Conference Proceedings with a maximum length of five (5) printed pages without incurring additional page charges (maximum 2 additional pages are allowed with over length page charge if accepted). Papers exceeding 7 pages will not be accepted. Please note that every accepted paper must be accompanied by at least one FULL registration and must be presented in the conference. Accepted, registered and presented papers will be published in conference proceedings. Only pdf files are accepted.