The conference is jointly organized by the Faculty of International Relations, University of Economics in Prague, the Faculty of Business Administration, University of Economics in Prague, and the Faculty of Commerce, University of Economics in Bratislava. The main focus of the conference is the region of Central and Eastern Europe and its position in the global economy, since this region is playing an increasingly important role within the economic development of the whole European continent.
Three sessions will be held within the conference: International Trade, International Finance, International Business and Management and International Marketing and Consumer Behavior.