Scientific committee prof. Claudio Vignali, University of Gloucestershire, UK prof. Gianpaolo Vignali University of Manchester, UK prof. Vitor Ambrosio, ESHTE, Portugal prof. Gianpaolo Basile, University of Salerno, Italy prof. Dolores Sanchez Bengoa, University of Vilnius, Lithuania prof. Tomasz Bernat, The University of Szczecin, Poland prof. Enrico Bonetti, Second University of Naples, Italy prof. Bernd Britzlemaier, Pforzheim University, Germany prof. Leo Dana, The University of Montpelier, France prof. Michael Fass, University of Gloucestershire, UK prof. Antonio Feraco, Nan Yang University, Singapore prof. Lechosław Garbarski, Kozminski University, Poland prof. Bernd Hallier, European Retail Academy, Germany prof. Hisunori Hirogaki, Kushiro University, Japan prof. Magdalena Krzyżanowska, Kozminski University, Poland prof. George Lodorfos, Leeds Beckett University, UK prof. Grzegorz Mazurek, Kozminski University, Poland prof. Alberto Mattiacci, University of Rome „Sapienza”, Italy prof. Hans Ruediger Kaufmann, University of Nicosia, Cyprus prof. Carmen Santos, University of Leon, Spain prof. John Stanton, St Joseph’s University, USA prof. Madalena Pereira, University Beira Interior, Portugal prof. Razaq Raj, Leeds Beckett University, UK prof. Tahir Rashid, Salford University, UK prof. Edyta Rudawska, The University of Szczecin, Poland prof. Iga Rudawska, The University of Szczecin, Poland prof. Daniella Ryding, University of Manchester, UK prof. Martin Samy, Leeds Beckett University, UK prof. Tomasz Wiśniewski, The University of Szczecin, Poland Conference organising committee prof. Magdalena Krzyżanowska, PhD – Head of the Committee Jolanta Tkaczyk, PhD – Coordinator contact: jtkaczyk(at)kozminski.edu.pl Marcin Awdziej, PhD – Public Relations contact: mawdziej(at)kozminski.edu.pl Conference team Prof. Anna Olejniczuk-Merta, PhD Prof. Teresa Taranko, PhD Mirosław Antonowicz, PhD Paweł De Pourbaix, PhD Przemysław Tomczyk, PhD Krzysztof Chmielewski, MA