Conference Chair: Pang Chuan (Macau University of Science and Technology) Conference Co-chairs: Vincenzo Esposito Vinzi (ESSEC Business School of Paris), Wynne Chin (University of Houston) Conference Local chair: Yide Liu (Macau University of Science and Technology) Scientific Committee: Tomàs Aluja-Banet, Universitat Politècnica de Catalunya - Spain Anne-Laure Boulesteix, University of Munich - Germany Gabriel Cepeda, Universidad de Sevilla - Spain Wynne Chin, University of Houston - USA Vincenzo Esposito Vinzi, ESSEC Business School - France Heungsung Hwang, McGill University - Canada George Marcoulides, UC Santa Barbara - USA Tormod Naes, Nofima - Norway David Peng, University of Houston - USA Mostafa Qannari, ONIRIS - France T. Ramayah, Universiti Sains Malaysia – Malaysia Christian M. Ringle, Technischen Universität Hamburg-Harburg – Germany José Luis Roldán, Universidad de Sevilla - Spain Gilbert Saporta, CNAM - France Michel Tenenhaus, HEC - France Johan Trygg, Umeå University - Sweden Huiwen Wang, Beihang University - P.R. China Local Organizing Committee: Alex Wong (Macau University of Science and Technology) Bingchuan Zhang (Macau University of Science and Technology) Xuanyi Shi (Macau University of Science and Technology)