Jointly sponsored by the IEEE-TCMC (Technical Committee on Multimedia Computing), IEEE-TCSEM (Technical Committee on Semantic Computing), BigMM aims to establish a community of researchers from academia and industry focusing on the synergetic interactions between multimedia content and big data analytics. It is a world premier forum of leading researchers in the highly active multimedia big data research, development and applications.

Multimedia, as one of the most important and valuable sources for insights and information, is increasingly being considered as big data." Multimedia big data includes but is not limited to text, image, graphics, audio, video, social, and sensor data that is highly valuable in decision making. It covers from everyone experiences to everything happening in the world. As such, multimedia big data is spurring on tremendous amount of research and development of related technologies and applications.