A number of examples of the widespread and positive impact Big Data has had on organisations across the world, however there are also those that have struggled – and in many cases failed - to utilise Big Data and harness its power in order to gain value from their investment. You will: Understand how your business can use Big Data to drive business growth and profit Discover how data analytics will change the way you make your products, market your services or engage with your customers Learn from the success of early Big Data adopters in the region and abroad Find out how 20 Big Data use cases drive business performance for the world’s biggest telecommunications companies Understand how data science creates value for major oil and gas companies, airlines, banks & government agencies Get inside tips from the best in the business on how to keep your customers engaged and loyal