The International Workshop on Semantic and Social Media Adaptation and Personalization (SMAP) is the evolution of the Semantic Media Adaptation and Personalization initiative, which was founded back during the summer of 2006 in an effort to discuss the state-of-the-art, recent advances and future perspectives for semantic media adaptation and personalization. As the Social Web is nowadays a new, innovative reality becoming more and more important, the scope of the workshop has been extended to social aspects, seeking to bring together researchers and practitioners from both the Social and Semantic Web communities, under the umbrella of the media adaptation and personalization domain. In this manner, SMAP workshop series has consolidated as a reference event in order to discuss about the newest advances in the field. The 10th SMAP workshop will be held in Trento, Italy, during November 5-6, 2015 after the organization of nine consecutive successful workshops (in Athens, London, Prague, San Sebastian, Limassol, Vigo, Luxembourg, Bayonne and Corfu).