Tsinghua School of Economics and Management (SEM) will host the 12th Marketing Dynamics Conference on June 11 - June 13, 2015. This event brings together academics from around the globe to present, hear, and discuss new research within the realm of marketing dynamics. The Marketing Dynamics Conference has become an established forum whose initmate scale (about 100 participants) ensures a vibrant discussion about cutting-edge research on managerially relevant dynamic marketing problems. The conference starts on Thursday, June 11 with a workshop and the conference itself takes place on Friday, June 12 at Tsinghua SEM and Saturday, June 13 at Reclining Buddha Villa, which was a former royal palace situated in Beijing Botanical Garden.