Graduate School of Business (GSB) Universiti Sains Malaysia, Indian Institute of Management Bangalore (IIMB) and the Lahore University of Management Sciences (LUMS) invite submissions for Asian Management Research and Case Conference (AMRC) Conference, 2015. This conference would focus on the management issues for sustainable business, especially in the context of emerging markets. In view of the present global context in management research, this conference seeks to bring together scholars engaged in research, and case writing, together with industry practitioners on the unique business models and practices prevalent in emerging markets. Submissions may take in the form of research paper and case study. All submissions will be peer reviewed based on originality, rigor, and relevance to the conference theme. Accepted manuscripts will be presented at the conference.