Relevant topics of interest include, but are not limited to: - Anticipatory Computing, as seen for example in commercial systems like Microsoft Cortana and Google Now - Mobile Advertising, Local Search and the recommendation of goods/services - Energy Efficiency -- generalizable approaches for coping with battery limits - Mobile Payments -- NFC-based services and other emerging technologies - User Interfaces for Mobiles -- voice, eyes, gestures and more - Mobile Sensing -- including specific domains such as, mHealth in addition to core techniques - Wearable platforms and Smartphones -- such as, prototype hardware (sensing modalities etc.) - Mobile development tools and testing methodologies -- including also malware identification - App Distribution Channels and Stores -- taking the next steps in the evolution of app stores - Location-based Social Networks and Media -- considering both studies of existing systems (e.g., WeChat) or new novel systems - Mobile Cloud Computing and Mobile Web support -- such as personal clouds, and proposed new standards