活动简介
Multimedia technologies as video-audio processing, multimedia coding, multi-modal coding, databases, digital libraries, etc. are many times seen as single application that are not part of a larger application domain. Within the context of this workshop we focus on the application of multimedia technologies in management information systems in multimedia, arts, education, and culture to introduce a new research field: Media Technologies in Management Information Systems. Management Information Systems (MIS) support organizations from a people, information, and technology perspective to increase efficiency, provide increased productivity, and develop information systems to support management [Wikipedia]. Within the scope of this workshop we focus on the application of multimedia technologies in the context of MISs in media industry. Media technologies support MISs in many various ways. Speech, audio, video, and text processing enable the generation of information for decision support systems or advanced resource management. Practical examples are technologies for E2E delivery of digital content, data warehousing, personalized and individualized offerings for customers, solutions for IPR management, advertisement management, consumer experience studies of MISs, metadata & workflow management, content adaptation, management reporting, multimedia supporting data analytics, or cross-media content offerings. The workshop is targeted at a wide community: multimedia technology developer, consumer experience scholars, business scholars, information systems community, MIS developer, content developer, and other R&D scholars involved in media and entertainment industries.
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