As the recent advances in mobile devices, sensing, communication, and computing have made mobile data ubiquitous, effectively analysing mobile data becomes a central issue in a wide variety of applications. Mobile data analytics is the next generation of business intelligence, allowing companies and organization to make better business decisions based on effective understanding of mobile data. The main goal of the workshop on Mobile Data Analytics is to provide a forum to share original ideas, research results, and practical development experiences among researchers and application developers.