This annual conference is hosted by Goethe University Frankfurt in partnership with the Research Center SAFE. It features research in the intersection of marketing, economics, and statistics. The goal of the conference is to provide a forum for interaction among researchers in this growing and important area. The conference format will encourage in-depth discussion of research using a "single track", allowing sufficient time for presentations and discussants. The aim is to stimulate thoughtful discussion through in-depth presentation of research ideas.

Submissions dealing with empirical and theoretical issues in marketing and economics are welcome. Papers will be peer-reviewed for potential presentation lasting 45 minutes, with an additional 15 minutes of discussion.