In its 7th year, eyeforpharma Sydney - commercial excellence summit 2017 will once again be bringing together the industry's greatest commercial minds for 2 days of expert presentations, heated panel discussions, interactive exhibitions and exclusive networking.

eyeforpharma Sydney is the only summit to focus on:

• CO-CREATE WITH CUSTOMERS TO DESIGN MUTUAL SUCCESS PLANS: New ways to develop partnerships at the design stage with GPs, HCPs and patients

• DIGITAL FOR A REAL PURPOSE – HOW TECHNOLOGY CAN BE THE ULTIMATE ENABLER: 'shout louder' to craft real campaigns, generate pull-communication and enable personalisation

• IT'S THE ECOSYSTEM: Pharma-Customer ecosystem that drive engagement, adherence and brand loyalty

• FROM CUSTOMER SERVICE TO CUSTOMER EXPERIENCE: A strategic rather than tactical approach to business planning

• THE COMMERCIAL TEAM OF THE FUTURE: Create a new working paradigm for your team