With the rapid development of the Internet, the new media with powerful communication function is increasingly affecting the social development. The new media era has come, but its "double-edged sword" effect is also increasingly prominent. The influence of new media on the belief education management of Chinese college students is twofold. It not only promotes the management style, management process and the great improvement of management effect, but also requires management personnel to have more comprehensive professional and media literacy, carries the risk of managing security, raises the difficulty of management.