报告详情
Study of Impulse Buying Behavior: A Case of Consumer Behavior at Indonesian Retail Store
编号：45
访问权限：仅限参会人
更新：2025-11-19 09:21:52 浏览：5次
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报告开始：暂无开始时间（Asia/Amman）
报告时间：暂无持续时间
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摘要
This study provides meaningful insights into impulse buying behavior within the context of Grandlucky Supermarket; however, several limitations must be acknowledged. The research utilized a relatively small sample of 85 respondents obtained through convenience sampling, which restricts the generalizability of the findings to a wider population. The sample’s demographic profile was predominantly composed of young adults and students, potentially limiting applicability to other age or occupational groups. Additionally, the study focused on a single retail brand, which constrains the transferability of the results to other retail settings such as discount stores or luxury outlets. The reliance on self-reported online questionnaires also raises concerns about potential response bias. Future studies are encouraged to employ larger and more diverse samples to strengthen external validity. Replication across various retail formats would clarify contextual differences in how store atmosphere and brand image influence impulse buying. Moreover, incorporating additional variables such as consumer personality traits, emotional states, and promotional impacts could yield a deeper understanding of the psychological drivers behind unplanned purchases. Finally, combining observational methods with survey techniques is recommended to provide more objective and comprehensive insights into consumer behavior
关键词
Impulse buying, store atmosphere, brand image, consumer behavior, retail marketing
报告人
I Gede Bagus Ecky Wahyudi
Student Telkom University稿件作者
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重要日期
-
会议日期
12月29日
2025
至12月31日
2025
-
11月30日 2025
初稿截稿日期
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12月30日 2025
报告提交截止日期
-
12月30日 2025
注册截止日期
主办单位
国际科学联合会
承办单位
扎尔卡大学
联系方式
- Miss AsianComNet
- as******@usssociety.org
历届会议
-
2024年10月24日 泰国 Bangkok
2024亚洲通讯与网络会议
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