626 / 2024-04-28 16:10:36

Product green information disclosure strategy considering supply chain environment

Information disclosure,Green supply chain,cheap talk,supply chain contracts

With people's attention to environmental issues, green, low-carbon, environmentally friendly consumption concept is gradually recognized by the public, green products, green consumption more and more attention, more and more enterprises to the green market, the birth of many green products, such as low-pollution coatings, electric vehicles, easily degradable PE plastics and other products. At the same time, with the continuous progress of Internet technology, information has a huge impact on the development of modern business organizations. Valuable information disclosure can promote product sales and improve the economic benefits of enterprises. Therefore, green product enterprises have incentives to disclose green information to other members of the supply chain. However, the vast majority of information, including green technology and the green degree of products, is private. When enterprises use low-cost communication to disclose information, the credibility of information becomes a key obstacle to achieve effective information disclosure. Meanwhile, in this process, manufacturers may distort the authenticity of information to guide the actions of information recipients in order to maximize their own profits. Therefore, whether and how to disclose information to realize information sharing has become a problem that must be paid attention to.

This paper studies the information disclosure strategy of the manufacturer's product green information based on the manufacturer's product green information disclosure to the retailer in a bipolar supply chain. By constructing the Stackelberg game model, this paper further studies the disclosure strategies of manufacturers and the factors affecting the disclosure strategies, considers factors such as consumers' awareness of environmental protection and consumers' ability to judge the real type, and analyzes and compares manufacturers' product pricing, sales volume, supply chain profits and green performance under different disclosure strategies. The results show that manufacturers' disclosure strategies are influenced by consumers' ability to judge the true type and consumers' awareness of environmental protection, and consumers' ability to judge the true type plays a decisive role. The higher the probability of judging the true type, the more inclined manufacturers are to make false disclosure.

In addition, this paper also considers the impact of supply chain contract on disclosure strategy, and constructs a model under revenue sharing contract. This paper studies the manufacturer's disclosure strategy, product pricing, sales volume, supply chain profit and green performance under revenue sharing contract. Research shows that revenue sharing contracts promote l manufacturers to lie, but also promote h manufacturers to disclose.