444 / 2024-04-25 12:52:24

AIoT Service Adoption and Selling Mode Selection Strategies

Game theory,AIoT Service Adoption,agency selling mode,reselling mode,information value

With the rapid development of information technology across various fields, many enterprises are seeking to harness Artificial Intelligence of Things (AIoT) technology to enhance their operations and bolster profits. This study constructs a game-theoretic model within the e-commerce domain, involving a manufacturer and an e-commerce platform providing AIoT technology services. We explore the strategic interplay regarding the adoption of AIoT services by the manufacturer under scenarios where the selling mode is determined either independently by the manufacturer and the platform or through a joint decision-making process.Our focal concerns encompass: (1) Whether the manufacturer will adopt the AIoT technology services provided by the e-commerce platform to transform conventional products into smart ones, thereby utilizing consumer data to enhance product utility, and(2) how the informational value of the collected data impacts the platform, the manufacturer, and societal welfare. Our study reveals that in certain circumstances, the option for the manufacturer to use the platform's AIoT services, despite potentially increasing societal welfare and consumer surplus, may lead to a decline in the performance of the manufacturer, the platform, and the channel. This insight prompts a reassessment of AIoT integration strategies within the supply chain, offering valuable guidance for e-commerce platforms, manufacturers, and policymakers who aim to optimize societal benefits while maintaining operational excellence.