293 / 2024-04-24 10:47:48

Study on Promised Delivery Time and Pricing Decisions of E-commerce Retailer Considering Product Returns

promised delivery time; delayed return; online retailing; E-commerce

Return of goods has now become a hot issue in e-commerce enterprises. Consumers who are not satisfied with the goods will return the goods, but if the e-commerce company fails to arrive at the promised time, there will also be a certain return behavior. This paper considers the supply chain operation model of a single supplier, single online retailer and consumers, assuming that promised delivery time affects the demand and return of the product, and that the retailer adopts the strategy of full payment return and free shipping. When the real delivery time follows a certain distribution, this paper studies the pricing, promised delivery time decision of suppliers and retailers in the mode of product returns in order to gain a maximum profit.