摘要详情
284 / 2024-04-24 09:27:56
Supply chain rich media vision communication, long-term relationship orientation, and economic performance: a signaling perspective
long-term relationship orientation; vision communication; economic performance; environmental dynamism
摘要待审
Purpose – This study looks beyond the firm boundary to investigate vision communication and classifies it into internal, supplier, and customer rich media vision communication to investigate their antecedents and performance implications. This study also examines the moderating effects of environmental dynamism on the relationship between supply chain (SC) rich media vision communication and economic performance.
Design/methodology/approach – This study applies the structural equation modeling method to investigate relationships among long-term relationship orientation, SC rich media vision communication, and economic performance using data collected from 200 manufacturers in China.
Findings – Internal rich media vision communication positively influences supplier rich media vision communication. Internal, supplier, and customer rich media vision communication positively affects economic performance. Environmental dynamism demonstrates moderating effects on the relationship between SC rich media vision communication and economic performance. Besides, long-term relationship orientation with supplier and customer can promote supplier and customer vision communication, respectively.
Originality/value – This study enriches the understanding of vision communication by extending its discussion into the SC context. The study propose the concept of SC rich media vision communication and classifies it into internal, supplier, and customer rich media vision communication. It also reveals the antecedents and performance implications of SC rich media vision communication. Besides, it also explores the boundary of SC rich media vision communication by investigating the moderating effects of environmental dynamism.
Design/methodology/approach – This study applies the structural equation modeling method to investigate relationships among long-term relationship orientation, SC rich media vision communication, and economic performance using data collected from 200 manufacturers in China.
Findings – Internal rich media vision communication positively influences supplier rich media vision communication. Internal, supplier, and customer rich media vision communication positively affects economic performance. Environmental dynamism demonstrates moderating effects on the relationship between SC rich media vision communication and economic performance. Besides, long-term relationship orientation with supplier and customer can promote supplier and customer vision communication, respectively.
Originality/value – This study enriches the understanding of vision communication by extending its discussion into the SC context. The study propose the concept of SC rich media vision communication and classifies it into internal, supplier, and customer rich media vision communication. It also reveals the antecedents and performance implications of SC rich media vision communication. Besides, it also explores the boundary of SC rich media vision communication by investigating the moderating effects of environmental dynamism.
重要日期
-
会议日期
06月28日
2024
至07月01日
2024
-
07月01日 2024
注册截止日期
主办单位
中国科学技术大学
协办单位
管理科学与工程学会
联系方式
- 蔡雨汀
- po******@ustc.edu.cn
- 187********
