This study aims to delve deeply into the multidimensional impact mechanism of consumer information falsification on corporate revenue. In the context of the information society, consumer data, as a critical resource, plays a vital role in determining the efficiency of information utilization and corporate revenue. However, consumers often provide false information due to privacy concerns, potentially leading to economic losses for enterprises. By constructing a theoretical model, this study systematically explores the relationship between privacy protection investment and the proportion of falsified consumer information, and further reveals how this relationship affects corporate revenue. The findings indicate that effective privacy protection investment can significantly reduce the proportion of false information, thereby enhancing the economic benefits of enterprises. Additionally, this study analyzes the specific impacts of various parameters, such as platform basic utility and the loss coefficient of information utilization, on corporate revenue, providing profound academic insights and practical guidance for enterprises in developing privacy protection and information management strategies.