In the age of information, data serves as a critical production factor fiercely competed for by numerous enterprises, leading to a rapid increase in the risk of consumer information leakage. This paper investigates the mechanism through which the degree of consumer privacy protection affects enterprise profits. Enterprises with stronger privacy protection face higher input costs; conversely, under weaker privacy protection, a larger proportion of consumers may provide false information, making it difficult for enterprises to increase profits. Therefore, balancing the degree of privacy protection and information utilization to achieve maximum profit is a common challenge faced by many enterprises today. Exploring this topic not only contributes to the compliant operation of enterprises and the establishment of trust but also enables the attainment of competitive advantages in a data-driven economy. Additionally, it provides academic insights into protecting consumer rights and establishing a secure and responsible consumption environment.