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Ticket Pricing Strategies for Multi-Attraction Destinations: An Industrial Economy Perspective

industrial economy, attraction tickets pricing, bundled sales and tourism packages

Attraction ticket income has traditionally been a primary focus in destination development. However, promoting the development of the tourism industrial economy allows for the full utilization of attractions' spillover effects on related tourism industries, leading to the comprehensive development of tourism destinations. As two prevalent ticket promotion strategies for fostering the development of the industrial economy, the discount strategy aims to stimulate tourist demand by offering lower prices, while the multi-attraction pass strategy focuses on extending the duration of tourist stays by providing bundled tickets. We explore the impact of the two pricing strategies on local governments and consumers from the perspective of industrial economy. The study reveals that the multi-attraction pass strategy leads to varying optimal prices based on regional consumption levels and attraction attractiveness. Moreover, the discount strategy is more effective when there are significant variations in attraction attractiveness and higher regional consumption levels. Lastly, in comparison to the ticket economy, developing the industrial economy results in increased tourism income and consumer surplus. It is worth emphasizing that regions with higher consumption levels experience a more significant growth in overall tourism income.