131 / 2024-04-21 15:04:40

Indirect Purchasing and Cross-border Import Integrators Encroachment

Cross-border E-commerce Supply Chain,Import Integrator,Indirect Purchasing,Gray Market,Encroachment

Under the traditional trade mode, due to the brand authorization rules of brand owners, most cross-border e-commerce companies can only take the indirect purchasing mode in the face of the incumbent dealers, and gradually formed into integrators with the expansion of business. The rapidly expanding of local market leaves enormous market space for cross-border import integrators. In order to make cross-border import integrators better occupy the market and develop better, we analyze the equilibrium prices and profits of local dealers and cross-border import integrators by building a Stackelberg game model. A key finding is that, under a certain extent, overseas dealers choose to resell at high price when reselling to cross-border import integrators. In addition, this study analyzes the effects of waiting time, tax, transportation cost and other factors on equilibrium prices and profits, so as to improve the performance of cross-border import integrators and provide management insights for them.