This paper models and discusses the internal mechanism that affecting the usage intention (UI) of urban residents to car sharing. It makes traffic travelers as the research object, based on the theory of planned behavior (TPB), four driving experience factors including charging rationality (CR), ease of use (EU), travel comfort (TC) and perceived risk (PR) are considered meanwhile. A structural equation model is constructed to describe urban residents' usage intention (UI) of car sharing. Through the empirical test of questionnaire survey, the quantitative relationship between seven psychological latent variables and UI of car sharing is analyzed. The clustering characteristics are studied according to the types of cities where travelers lived and whether they owned private cars or not. The results indicate that the impact of CR on attitude (AT) is higher than EU and TC. AT, subjective norms (SN), perceived behavioral control (PBC) and PR will have different degrees of influence on UI, SN is the key factor among them. And The main influencing factors of UI on different groups are different. The research conclusions can provide reference for relevant government departments and car sharing company to make policies and institution.

CICTP