The shared parking mode is an effective measure to solve the problem of urban parking difficulties. However, due to insufficient research on the behavior of the shared parking demander, the shared parking mode has not been effectively promoted and applied. In order to study the parking choice behavior of the demander in the shared parking mode, this paper establishes a choice intention model of the shared parking demander based on the ELM model, and divides effect route in the process of promoting the shared parking mode into the central route and the peripheral route. This paper analyzes external factors that correspond to central route and peripheral route, and establishes the relationship between the attribute factors of the shared parking demander and the external influence factors by assuming 20 correlations. The hypotheses in the model are analyzed and validated in the form of questionnaires, the sample data based on the questionnaires are statistically processed, and the hypotheses are tested by using the single sample t-test method. The research results show that the walking distance information and parking time information are significantly correlated with the travel purpose of the demander; the parking fee information is significantly correlated with the income of the demander; the security risk information is significantly correlated with the age of the demander. The research results of this paper have certain significance and reference value for platform operators and government departments to issue relevant shared parking mode incentive policies to promote the development of shared parking mode.

CICTP