Enhancing the impact of ICT in urban planning and management may be informed by contrasting contemporary technology-focused geode-sign with historical urban and landscape design processes. In this pa-per we disaggregate geodesign into three streams featured prominently in the literature: 1) geodesign as tightly coupled design and impact simulations, 2) geodesign as a framework for landscape planning and 3), geodesign as an abstract process. These perspectives are then con-trasted with a 50 year long story of multi-scale design and planning in Noosa, Queensland, Australia, a high amenity built and natural land-scape and well known international travel destination. The Noosa case reveals a story of high quality design and planning unfolding over long periods of time interwoven with persistent conflict. The impact of foundational geodesign concepts in Noosa’s contentious planning his-tory provides opportunity for enhanced implementation of geodesign and a better understanding the role of technology in planning practice.