6th International Conference on Contemporary Marketing Issues

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活动简介

We would like to welcome you to the 6th International Conference on Contemporary Marketing Issues (6th ICCMI 2018) that will be held in Athens, Greece on 27, 28 and 29 June 2018.
The 6th ICCMI 2018 aims to build on the success of the previous 5 ICCMIs which were held in 2012, 2014, 2015, 2016 & 2017. The central goal of the conference is to examine Contemporary Marketing Issues through various angles, stimulate dialogue and develop new perspectives in the field of Marketing within a globalized world.
The organizing committee of ICCMI would like to invite authors to submit papers/abstracts related, but not restricted, to the proposed topics, according to the dates of the Call For Papers. English is the official language of the Conference. The Advisory Scientific Board and the Scientific Committee of the Conference consist of distinguished academics from around the world. Publication opportunities in several distinguished scientific journals are available.
Submitted manuscripts will be evaluated through a double-blind review process. All accepted papers will be presented at the Conference and will be included in the Conference proceedings, which will be published by the 6th ICCMI 2018.

ICCMI is proud to announce that Professor Adamantios Diamantopoulos who holds the Chair of International Marketing at the University of Vienna, Austria will be the Keynote Speaker at the Conference. He is also Visiting Professor at the University of Ljubljana, Slovenia and Senior Fellow at the Dr. Theo and FriedlSchoeller Research Center for Business & Society, Nuremburg, Germany. During 2012/13, he was the Joseph A. Schumpeter Fellow at Harvard University. His main research interests are in international marketing and measurement theory. He has published some 150 articles in such journals as Journal of Marketing Research, Journal of International Business Studies, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of Service Research, Journal of International Marketing, Journal of Retailing, MIS Quarterly, Organizational Research Methods, Psychological Methods, Information Systems Research, and Journal of Business Research. In 2000, he was elected Fellow of the British Academy of Management (BAM) and in 2013 Fellow of the European Marketing Academy (EMAC).

组委会

Organizing Committee
Costas ASSIMAKOPOULOS	Assist. Professor, Alexander Technological Educational Institute of Thessaloniki, Greece
Antonia DELISTAVROU	Lecturer, Alexander Technological Educational Institute of Thessaloniki, Greece
Theodoros GIOURIS	Assist. Professor, Alexander Technological Educational Institute of Thessaloniki, Greece
Athanasios GOUNAS	Lecturer, Alexander Technological Educational Institute of Thessaloniki, Greece
Eugenia PAPAIOANNOU	Instructor, Alexander Technological Educational Institute of Thessaloniki, Greece
Christos SARMANIOTIS	Professor, Alexander Technological Educational Institute of Thessaloniki, Greece
Advisory Scientific Board
Costas ASSIMAKOPOULOS	Alexander Technological Educational Institute of Thessaloniki, Greece
Emmanuella PLAKOYIANNAKI	Leeds University, UK
Marios SOTERIADES	University of South Africa, South Africa
Neil TOWERS	University of Gloucestershire, UK
Scientific Committee
Maria Dolorez ALVAREZ	Bogazici University, Turkey
Helena Maria Baptista ALVES	University of Beira Interior, Portugal
Andreas ANDRONIKIDIS	University of Macedonia, Greece
Hera ANTONOPOULOU	Technological Educational Institute of Western Greece, Greece
Pinelopi ATHANASOPOULOU	University of the Peloponnese, Greece
Spyros AVDIMIOTIS	Alexander Technological Educational Institute of Thessaloniki, Greece
George AVLONITIS	Athens University of Economics and Business, Greece
Bill BAI	University of Nevada, USA
Dimitrios BELIAS	University of Thessaly, Greece
Fotini BELLOU	University of Macedonia, Greece
Christina BOUTSOUKI	Aristotle University of Thessaloniki, Greece
Alexander BREM	University of Southern Denmark, Denmark
Dimitrios BUHALIS	Bournemouth University, UK
Paul CHAO	Eastern Michigan University, USA
Giacomo Del CHIAPPA	University of Sassari, Italy
Evangelos CHRISTOU	Alexander Technological Educational Institute of Thessaloniki, Greece
Dubravka SINCIC CORIC	University of Zagreb, Croatia
Antonia DELISTAVROU	Lecturer, Alexander Technological Educational Institute of Thessaloniki, Greece
Sergios DIMITRIADIS	Athens University of Economics and Business, Greece
Manuela EPURE	Spiru Haret University, Romania
Leticia ESTEVEZ	National University of Avellaneda, Argentina
Nathalie FABRY	Universite Paris-Est Marne-la-Vallee (UPEMLV), France
Anestis FOTIADIS	Zayed University, United Arab Emirates
Apostolos GIOVANIS	Technological Educational Institute of Athens, Greece
Roman GLOWACKI	University of Warsaw, Poland
Kristina HEINONEN	Hanken School of Economics, Finland
Nikos KAKKOS	Technological Educational Institute of Thessaly, Greece
Valentini KALARGYROU	University of New Hampshire, USA
Nikos KALOGERAS	Wageningen University, Netherlands
Irene KAMENIDOU	Eastern Macedonia and Thrace Institute of Technology, Greece
Hristo KATRANDJIEV	University of National and World Economy, Bulgaria
Lea PREVEL-KATSANIS	Concordia University, Canada
Androniki KAVOURA	Technological Educational Institute of Athens, Greece
Oliver KAYAS	Manchester Metropolitan University, UK
Elena KOSTADINOVA	University of National and World Economy, Bulgaria
Maximiliano E. KORSTANJE	University of Palermo Argentina, Argentina
Iordanis KOTZAIVAZOGLOU	Technological Educational Institute of Central Macedonia, Greece
Georgios LAPPAS	Technological Educational Institute of Western Macedonia, Greece
Carol Y. LU	Chung Yuan Christian University, Taiwan
Spyros MAMALIS	Eastern Macedonia and Thrace Institute of Technology, Greece
Elisavet Argyro MANOLI	Loughborough University, UK
Paraskevi MENTZELOU	Alexander Technological Educational Institute of Thessaloniki, Greece
Giannis MITROPOULOS	Technological Educational Institute of Western Greece, Greece
Galina MLADENOVA	University of National and World Economy, Bulgaria
Christos NIKOLAIDIS	University of Macedonia, Greece
Ourania NOTTA	Alexander Technological Educational Institute of Thessaloniki, Greece
Durdana OZRETIC-DOSEN	University of Zagreb, Croatia
Angelos PANTOUVAKIS	University of Piraeus, Greece
Ioannis PAPADOPOULOS	Technological Educational Institute of Thessaly, Greece
Eugenia PAPAIOANNOU	Alexander Technological Educational Institute of Thessaloniki, Greece
Andrea PAYARO	University of Padua, Italy
Susie PRYOR	Creighton University, USA
Chatura RANAWEERA	Wilfrid Laurier University, Canada
Ilias SANTOURIDIS	Technological Educational Institute of Thessaly, Greece
Christos SARMANIOTIS	Alexander Technological Educational Institute of Thessaloniki, Greece
Marina SHERESHEVA	Lomonosov Moscow State University, Russia
Marianna SIGALA	University of South Australia, Australia
George SIOMKOS	Athens University of Economics and Business, Greece
Constantinos J. STEFANOU	Alexander Technological Educational Institute of Thessaloniki, Greece
Emmanouil STIAKAKIS	University of Macedonia, Greece
Peter STOKES	University of Chester, UK
Dindayal SWAIN	International Management Institute, India
Kostas THEODORIDIS	Manchester Metropolitan University, UK
Irene TILIKIDOU	Alexander Technological Educational Institute of Thessaloniki, Greece
Harry TIMMERMANS	University of Technology Eindhoven, Netherlands
Ana TKALAC VERCIC	University of Zagreb, Croatia
Petros TOMARAS	Technological Educational Institute of Athens, Greece
Luiz TRIGO	University of Sao Paulo, Brazil
Panagiotis TRIVELLAS	Technological Educational Institute of Central Greece, Greece
Rodoula TSIOTSOU	University of Macedonia, Greece
Alfonso VARGAS SANCHEZ	Huelva University, Spain
Christos VASILIADIS	University of Macedonia, Greece
Eric VIARDOT	EADA University, Spain
Maro VLACHOPOULOU	University of Macedonia, Greece
Aspasia VLAHVEI	Technological Educational Institute of Western Macedonia, Greece
Adam VRECHOPOULOS	Athens University of Economics and Business, Greece
Demetris VRONTIS	University of Nicosia, Cyprus
Eugenia WICKENS	Northern University of Malaysia, Malaysia
Gillian WRIGHT	Manchester Metropolitan University, UK
Sergey YABLONSKY	St. Petersburg State University, Russia
Prodromos YANNAS	Technological Educational Institute of Piraeus, Greece
Anna ZARKADA	Athens University of Economics and Business, Greece
Yorgos ZOTOS	Cyprus University of Technology, Cyprus

征稿信息

征稿范围

Consumer Behaviour
Product and Brand Management
Pricing Issues
Marketing Channels
Logistics
Retailing Issues
Business Communications and Advertising
Customer Relationship Management
Marketing Strategy
International Marketing
International Business
Technology Marketing
Selling and Sales Management
Research Methods in Marketing
Business to Business (B2B) Marketing
Ethical Issues in Marketing
Environmental Marketing
Non-Profit Marketing
Social Marketing

Direct Marketing
Innovations in Marketing
Emerging Issues in Marketing and Business
Sports Marketing
Fashion Marketing
Arts Marketing

With special streams in the fields of:

Tourism Marketing and Management
Hospitality Marketing and Management
Branding and Destination Imaging
Events Marketing and Management
Aviation

and

E-Marketing
E-Business
Trends and Developments in e-Commerce
Tools and Applications in Mobile Marketing
Marketing and Social Media