The global Media & Entertainment (M&E) industry, which comprises book and periodical publishing, film, television, advertising, music, video games, the performing arts, sports, and even fashion, has witnessed rapid growth post the worldwide financial crisis. It is projected that the global M&E industry would reach a whopping USD 1,000 billion by 2020. The industry is marked by high competition and understanding the rapidly changing tastes of consumers is essential for survival and success. With the advent of wearable technology, virtual reality, augmented reality, video on demand, satellite relay, and other cutting edge technologies, the ability to respond effectively to technological advances is becoming key.
Studies have shown that developing markets are playing an increasingly critical role in the growth of global media. The M&E industry today has a variety of content Ð both original and borrowed Ð for all kinds of segments that one can imagine. The ecosystem of content creation, migration, and adoption has led to different hybrid business models centered on consumers and involving innovative marketing techniques. The revolution that we see now in the M&E industry is due to path breaking technologies, design thinking, and disruptive innovations.
The Indian M&E industry is amongst the fastest growing ones in the world, thanks to rising consumer demand and improving advertising revenues. It is expected to grow at an impressive compounded annual growth rate (CAGR) of 14.3% to touch USD 33.9 billion by 2020. It is also believed that the learnings from this industry are transferable and valuable to other industries/ contexts. This makes the forthcoming international conference on the M&E industry at MICA, India a most appropriate one in all aspects.
Call For Papers
MICA is delighted to announce its 5th International Communication Management Conference (ICMC) on 'Media & Entertainment Disruptions and Beyond' to be held at MICA, Ahmedabad, India from 11 to 13 January 2018.
The overarching objective of the conference would be to understand effective marketing strategies for managers in the Media & Entertainment industry. This would entail examining strategies for managing content, consumers, and connections. The conference will deliberate on the challenges that continue to exist in terms of infrastructure, digital access, content availability, user behavior, and technology led disruptions. The conference will also look into the future role of media and entertainment industry in building the global economy. The conference platform will enable academia and industry to converge and discuss research based solutions for intractable issues and challenges.